Afefehub

Afefehub turns real voices into real reviews. It converts public Instagram video reviews and WhatsApp voice notes into a searchable, continuously updated history of businesses across Africa, with a living AI summary for every business. The problem Reviews are easy to fake and hard to trust. The US FTC had to ban fake and AI-generated reviews outright in 2024, and the UK regulator estimates £23 billion a year of spending is influenced by online reviews. Most African businesses have no reviews at all. 85.8% of employment in Africa is informal. The food stalls, barbers, tailors and mechanics that people actually use often have no Google listing, so a star-rating platform never reaches them. The raw material already exists but is unusable. People already post short video reviews on Instagram and send voice notes on WhatsApp. They are scattered, unsearchable and unverifiable. What Afefehub does Submit with no app and no account. WhatsApp a reel link or just send a voice note. The agent transcribes it, asks at most three short questions, shows you the structured review and publishes when you reply “OK”. Verified, not rated. Reels must show a real talking face. Voice notes are badged so readers can tell the two apart. Multilingual by default. Pidgin, Yoruba, Igbo, Hausa, Swahili, French, Arabic and more, written up in plain English with the business name kept as said. Businesses Google has never heard of get a page on day one, created from the reviewer’s own words. A living summary per business: recurring praise, recurring complaints, standout dishes, regenerated after every review. Search across 13 countries and 20 categories, with a Google Places fallback when Afefehub has nothing yet. Reviewer rewards and a weekly “Reviews of the week” Instagram carousel keep the loop going.