Soren Intelligence

Soren — Find the Signal Inside the Noise Soren is an AI-powered business intelligence partner designed to help small-business owners turn fragmented operational data into clear, evidence-based decisions. Built from my firsthand experience managing retail businesses, Soren addresses a common problem: owners have access to sales reports and business metrics but often lack the time, resources, or analytical expertise to understand what those numbers actually mean. Soren combines conversational AI with a persistent business intelligence workspace. Users can securely import sales data, visualize performance, investigate trends, and ask complex questions in natural language. Its Decision Lab allows users to model hypothetical business scenarios, compare outcomes, and distinguish recorded evidence from assumptions. Unlike conventional dashboards, Soren goes beyond displaying numbers. It explains what the data supports, identifies missing information, challenges unsupported conclusions, and helps users determine what to investigate next. Built during the Meta Global AI Developer Hackathon, Soren demonstrates how AI can make thoughtful, transparent business intelligence accessible to everyday entrepreneurs. Soren doesn't just report the numbers. It helps you understand what they mean.