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AdistributionSystem

Built at Meta Global AI Developer Hackathon · Oct 26, 2026 · Remote

AdistributionSystem — Demo video

Mid-roll ads cut videos at a random second, so people hate them. AdistributionSystem makes the ad part of the video. Drop a video and an ad. Meta's models find a moment where a break already feels natural, cut out the subject, and write a short line from what's on screen to what the ad sells. A motion-design transition carries the frozen picture into the ad, and Muse Spark checks the result before it ships. Then you choose who says the line: the Mac's voice, your own recording, or no voice. One ad gets a different transition for every video, for about 4 cents each. We showed it to 10 people: 9 preferred it to a regular mid-roll and said they would stay on the ad longer.

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