Out of Context Marketing

Out of Context Marketing (OOCM, outofcontextmarketing.com) is a live creator marketplace: brands post campaigns, creators apply, make the content and get paid. Our marketplace and Samaira, our campaign builder, existed before this hackathon. This week we moved Samaira onto Meta's Muse models and built the Muse draft check. Built during the event: - Samaira on Muse: a brand pastes its website, and Muse Spark 1.3 reads it and writes three ready campaigns, with the brief, the creators who fit, and a storyboard from Muse Image. Live for every brand since 4-Nov. - Muse draft check: when a creator sends a draft video in the chat, Muse Voice Transcribe hears every word, SAM 3.1 tracks the product on screen, and Muse Spark checks the video against every line of the brief. Each miss comes with the second and the exact quote, before the brand sees the draft. The brand still decides: approve, or ask for changes, and Muse's notes go with the request. - Muse creator fit: Muse Spark watches a creator's last reels and scores how well they fit the brand. - Open-weight test: Muse Spark Open on Fireworks against the Spark API on 8 real creator reels. In the demo, on production: draft v1 failed (Hindi at 0:05, and the "free for 14 days" line never said), checked in 86 seconds for $0.21. The creator fixed it, v2 passed 14 of 14 in 100 seconds for $0.22, and the brand approved. Why it matters: brands pay creators and then watch the wrong thing go live. Checking every draft by hand does not scale, and OOCM is run by one founder, so the checking has to be software.