Three Seconds

Indian creators and brands have to follow ASCI's influencer guidelines. A paid video must keep a disclosure label on screen for 3 seconds if it runs 15 seconds or less, and for a third of its length if it is longer, up to 2 minutes. That is hard to judge by eye, and a mistake can surface only after the post is live. Three Seconds checks a Reel or Short before it is published. You upload the video and get a Pass, Fail or Review verdict, a timeline of when the label was on screen, the ASCI clause behind each result and the fix to make. A 16 second clip takes about 16 seconds and a 60 second Reel about a minute. It also transcribes the speech to look for a spoken disclosure and to check the label's language. A frame that can't be read counts as unknown, which can turn a Fail into Review but never into a Pass. Brands and creators can sign in to keep checked Reels in a shared folder. Live: https://three-seconds-six.vercel.app