Parallax

Project Parallax is a pioneer in director-authored adaptive cinema, allowing filmmakers to deliver personalized storytelling and intelligently use ad-spots in cinema while retaining complete creative control. This is done on the fly using Gemini Omni. The filmmaker specifies explicit "adaptive slots" within a film (such as billboards, props, or establishing shots) along with strict visual guardrails defining what is allowed to change. Using Gemini Omni (gemini-omni-flash-preview), the system dynamically edits and localizes these short video segments behind the scenes to match the viewer's specific location, language, and cultural context. If a personalized segment is not yet cached or ready, the player seamlessly displays the director's original fallback to ensure uninterrupted playback. This can be extended to Movie theatres allowing dynamic ad and content personalisation based on the audience and the theatre location.