Planning a group activity dies in the group chat. Every time. Someone shares a TikTok of a rooftop bar, a hiking trail, a cool restaurant — it gets a few reactions, someone says "we should do this," and then nothing happens. The actual planning requires five separate actions that nobody wants to coordinate: figuring out what the place actually is, deciding if everyone's interested, finding a date that works for everyone, making sure nobody forgets, and getting it on the calendar. Right now all five of those fall on one person, happen manually, and require chasing people down across iMessage, Instagram DMs, and Google Calendar. The friction is high enough that most plans never materialize. PlanIt compresses all five steps into a single action. You send a reel. That's it. A multimodal AI agent watches the video, understands the venue and vibe, and drafts a complete event itinerary — name, location, agenda, estimated cost, duration. That itinerary gets sent to your friend group as a native iMessage via POKE, where people vote with a thumbs up or down. Once enough people are in, a scheduling agent reads everyone's Google Calendar, finds a time that works, and creates the event for every confirmed member — automatically. The specific problem it eliminates is the coordination tax: the invisible labor of translating a vague "we should do this" into a real plan that everyone shows up to. PlanIt makes the AI bear that cost instead of a person.
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