PwC Retail

Retail Digital Coworker is an AI-powered decision-support platform for retail merchandising teams that helps them understand, optimize, and act on gross margin performance across pricing, promotions, cost, and vendor funding. Instead of static dashboards, it functions as an intelligent operating layer that: Diagnoses what’s happening (e.g., margin down, sales up but profit down) Explains why it’s happening (price, cost, promo, mix, funding, etc.) Recommends what to do next (adjust price, change promo, renegotiate cost, apply funding) Enables scenario planning (“what if we change X?”) Supports execution with human-in-the-loop workflows It is built around persona-specific workflows (Buyer, Planner, PDC/Sourcing, Merch Ops, Store Leader), ensuring each role gets insights and actions tailored to their decisions.