Mission Informatics

**Project name:** PAX — Director of First Impressions **Track / theme:** Indie — "Build for Your World" **The problem.** A small business's website is its front door — and for most, nobody is home. A visitor arrives carrying a dream or a problem, meets a static page and a form, and leaves. For a one-person business there is no staff to catch that moment, so every missed visitor is simply gone. Mission Informatics, a Toronto IT service and digital creative agency, has run for years entirely on word of mouth — the welcome it gives clients in person did not exist on its own website. **What we built.** PAX — Latin for peace — is the live presence at that front door. He appears as a video-conference-like presence (eyes and the line between them; the line changes colour with the moment), greets the visitor with captions always on, speaks in a real recorded human voice, and takes typed questions through an Ask box — and spoken questions in the live conversation described below. He answers strictly from a locked knowledge pack of public information about the business — 21 scripted answers covering what Mission Informatics does, how an engagement starts, its privacy stance, AI, apps, rescue, managed care, backups, and more. Anything outside the pack, PAX says so plainly and walks the visitor to the EXPLORE MY DREAM questionnaire — seven questions in the visitor's own words, where nothing typed is saved until they choose to send it. He never invents an answer, never names a price, a platform, or the company phone number. Alongside the scripted beats, a visitor can now hold a live conversation with PAX. He welcomes the visitor, softly asks their name first — how he may address them — and only then introduces himself, greeting them by name. In the live conversation, Gemini answers in its own voice, creatively in how it speaks and safely in what it says. Its grounding is the business's own published web copy, fed to it as its standing memory — it invents no prices, timelines, promises, clients, or contact details, and anything outside that copy routes to the questionnaire or to the team by email at care@missioninformatics.ca, with a reply within one business day. The questionnaire answers are emailed to the business through the same private middleman that carries the live conversation, held in the founder's own Google account — no third-party form service is involved. **Links.** - Live demo: https://rawcdn.githack.com/mission-informatics-ca/pax-demo/main/index.html - Public repo: https://github.com/mission-informatics-ca/pax-demo