Followthrough

The back office for owners who run their business from WhatsApp. It watches every open deal, drafts the next move in the owner's voice, and waits for a yes. A small B2B sale is a chain of follow-ups: a sample, a quote, an order, an invoice. Owner-operators with no sales or finance staff carry that chain in their head, across WhatsApp, email, the accounting tool and a spreadsheet. Nothing says which deal is going cold, so the one they forget is the one that leaks. User one is GK, who imports Indian green coffee for UK roasters and sells at a market stall. Components: Chase: Tracks every open loop (lead, sample, quote, order, invoice, receipt, stock lot, stall day) and spots the cold ones. A weekday brief lands in WhatsApp at 08:00 and 18:00, warm leads first, each item a drafted next move. The owner approves with a tap, a "yes" or a voice note. Grow: Paste a shop's web page and it qualifies the lead: price tier against the specialty bar, whether Indian coffee is already on the shelf, every fact with its source quote. It finds a warm path through an existing customer or stockist, and the first draft names it. Ask: Questions about the business are answered from the books and loops, with a source on every line. Things it should not do, like filing a VAT return, get a plain refusal and the nearest step it can take. Capture: A voice note at the end of a stall day is read back, then on a yes the sale lands in Zoho Books and the lot's stock drops. Receipt photos become expenses after review. Where I stand. One page with cash, owed, stock per lot, what is due today and what leaked.