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PLOT TWIST

Built at Meta Global AI Developer Hackathon · Oct 26, 2026 · Remote

Demo video · youtube.com/…

**Problem statement** Most of the world's small businesses are invisible to anyone who doesn't read their language. A street stall in Bangkok, a family café in Lisbon or a corner shop in Nairobi often has no website, no online menu and no translation, just a hand-painted sign and a chalkboard. Travelers, migrants and even locals from another language group walk past, can't tell what's sold or what it costs, and can't order. The owners lose customers they never knew they had, and the big platforms only list businesses that can pay or do their own setup. This shuts millions of shops out of the digital economy. **Project description** Prox Now makes any business, anywhere, readable and orderable in any language, from one photo. A shopper snaps a shop's sign or menu, and Meta's `muse-spark-1.3` turns the photos into the shop's "book": real categories, real items, and prices only when they can actually be read. The book is in the shopper's own language, and the shop doesn't need to do anything first. The shopper can then ask the map what's good nearby right now, build an order, and show staff a translated order screen in the shop's own language. The owner later claims the shop and thanks the people who built its book with a coupon, so every shopper who snaps helps put another business online. It's live today. The shop in our demo video is a real all-Thai shop in Hua Hin, Thailand, built live with Prox Now. The owner asked not to be filmed. Every AI step runs on Meta's models, and judges can try the whole loop in 3 minutes at prox-now.vercel.app/judge.

Team