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Easel

Built at Meta Global AI Developer Hackathon · Oct 26, 2026 · Remote

Demo video · www.loom.com/…

Small vendors often do everything themselves: answer the same product questions, send photos, bargain, explain delivery fees, check transfers and prepare social posts. A missed message can mean a missed sale. Easel brings these tasks together around the vendor’s existing business conversations. The vendor sets up a Shelf with products, photos, prices, stock and approved substitutes, then teaches Easel the shop’s voice and delivery policy. Easel uses those saved facts to help customers while the vendor focuses on running the business. What Easel does Handles customer conversations: answers product questions, shares saved product photos, negotiates within a vendor-defined minimum price and offers approved alternatives when an item is unavailable. Knows how the shop delivers: checks configured service areas, adds the correct delivery fee and confirms the total before creating an order. Unknown locations are referred to the vendor. Remembers returning customers: combines recent messages with customer summaries and relevant earlier excerpts. Vendors can import previous one-to-one WhatsApp text exports, review context and add corrections. Tracks orders and transfers: shares the vendor’s saved bank details in chat. The vendor confirms receipt before an order becomes paid and stock is reduced; a customer’s claim or receipt image does not confirm payment automatically. Creates product content: the Canva-inspired Studio supports multiple product photos, editing previews, a brand kit, captions, square posts and portrait content packs. Vendors can download the results or share them from supported mobile browsers. Keeps the vendor in control: complaints, unusual requests and uncertain answers are handed over internally. A vendor reply pauses the assistant in that conversation. Works on phones and desktops: Today, Orders, Conversations, Shelf, Studio and Payments adapt to the screen size without a separate mobile link.

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