Prysm7
Built at Meta Global AI Developer Hackathon · Oct 26, 2026 · Remote

Prysm gives short-form video creators a full diagnosis on their reels before they post it. Small creators can't judge their own content objectively, can't afford an editor, and most tools just give a vague score. Prysm acts like an expert editor: the creator uploads a Reel, picks a niche and describes it, and Prysm watches every frame and listens to every word. It scores the Reel on 10 parameters (hook, retention and pacing, audio, visual quality, trend alignment, shareability, plus four advisory ones), gives step-by-step fixes down to the exact second, writes a caption and hashtags, suggests a trending audio, and can now apply the fixes in one click. WHO BENEFITS Small creators who post every day with no editor and no honest feedback. Prysm replaces guessing with specific, timed fixes, at a very minimal cost. The product is live today at theprysm.io with accounts, credits, Razorpay billing and rate limiting, so it is a product people can use now, not a prototype. WHAT EXISTED BEFORE THE HACKATHON Prysm (theprysm.io, by Prysmiq India LLP) is an existing product: upload flow, 10-parameter analysis, results page, dashboard, ARIA chat, Instagram connection, accounts and billing. This submission is a separate hackathon build at prysm-hackathon.vercel.app. We are a startup building on an existing product, and everything new is listed below. WHAT WE BUILT DURING THE HACKATHON (NEW) 1. Meta model integration. The pipeline now runs on Meta's models: Muse Spark 1.3 watches the video, scores the 10 parameters and powers ARIA; Muse Spark 1.2 is a second audio listener; Meta Voice Transcribe gives a second transcript checked against our Whisper transcript; SAM 3.1 identifies people and objects on screen. A "Models used" panel on every result shows which model did which job and what it cost. 2. Auto-edit. One click turns the fixes into an edit. Muse Spark plans cuts, captions, loudness fixes and emphasis; objective checks (loudness, silence, true peak) verify each change; Muse Wonder watches the result as a separate critic and any change it faults is reverted. Every change can be switched off, restyled or re-requested in plain words. Direct hand-off to Instagram Edits is not available yet, so we export a clean cut plus a recipe for finishing in Edits. 3. Creator DNA and viewer behaviour. From the creator's connected Instagram account, Prysm learns what works for them, estimates where viewers may drift, compares the new Reel with their closest past Reel (visual embeddings) and checks whether their last fix worked. 4. Self-hosted open models on Modal GPUs: DINOv2, V-JEPA 2, Demucs and EnCodec. TRY IT prysm-hackathon.vercel.app. Demo login: demo@theprysm.io Password: Demo@12345. Instagram connect works only for allow-listed test accounts; everything else works without it. In the demo video, Creator DNA, Viewer behaviour, Auto-edit and Meta models are the new work; the other screens are the existing product.