Abra
Built at Meta Global AI Developer Hackathon · Oct 26, 2026 · Remote

Abra is an AI creator studio: an AI crew that does the back-office work of a Facebook creator. When a video takes off, the work around it can cost a creator a whole team. Drop a raw video into Sage and it transcribes the audio (Muse Voice), writes three titles and a caption (Muse Spark), and picks the best hook (Muse Wonder). Abra's chat answers from live page numbers (Muse Wonder), Creator Spotlight suggests ideas for a genre (Muse Wonder), and SAM 3.1 cuts stickers from a selfie. Before Nico replies to a comment, Muse Spark screens it for spam and hate, and checks each draft reply for rudeness and promises. Claude reads video frames and drafts in-voice replies. The comment-reply loop predates the hackathon; the Muse creator studio was built during it.