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Ad-Optima

Built at Meta Global AI Developer Hackathon · Oct 26, 2026 · Remote

Ad-Optima — Demo video

Companies and performance marketers waste thousands of dollars daily on trial-and-error A/B testing, struggling to predict which ad copy or emotional hook will resonate with target audiences before spending real capital. Ad-Optima solves this by acting as an autonomous pre-spend CTR optimization suite. It bridges live market intelligence with predictive deep learning, synthesizing real-time search trends and news signals to automatically generate, rank, and evaluate high-converting ad variations. By combining a wide-and-deep hybrid architecture (XGBoost for demographic audience alignment and ANN for semantic text analysis) alongside VADER-powered brand safety guardrails and time-decay MLOps calibration, Ad-Optima eliminates guesswork, prevents brand-damaging copy, and ensures maximum campaign ROI before a single dollar is spent.

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