MadsMen

Creative Intelligence Lab shows advertisers which genuinely different creative ideas are missing from their Meta ad portfolio. Meta's next-gen Andromeda scores every eligible ad and encodes ad content together with its serving context, while the pool of ads keeps growing with generative AI. Variations of the same idea end up competing in a crowded pool. Most advertisers mistake visual variety for creative diversity: eight ads can look different and still say the same thing. You add a brand's website URL or text, a campaign brief and its existing ads. The tool classifies each ad by customer motivation and execution style with a written reason, flags ads that conflict with the brief, marks off-brand motivations, and maps coverage on a motivation x execution grid. The top gaps become concept briefs with test-ready creatives in Feed 4:5 and Reels 9:16, laid out by design rules and checked by an automatic layout QA. It never predicts performance. Every gap is labelled as a hypothesis to test. Demo: a fictional Danish coffee subscription whose 8 ads use only 4 of 10 motivations. The tool proposes 3 new concepts built on trust, belonging and curiosity. Live demo (cached, no login): https://creative-intelligence-lab.vercel.app