Rimsha Tariq

The problem. A shop’s product video is watched for a second and scrolled past. A short game holds attention and ends on the offer, but building even a 20-second game takes a developer days, so small shops never get one. Meta’s own playable-ad format exists, but it is available only with the App Installs objective, so a bakery or shoe shop with no app can’t use it. What Reel2Play does. A shop sends one Reel or product video. Reel2Play returns a hosted game page with a win coupon, a gameplay Reel for Stories and Status, and, for app developers, a file in Meta’s playable-ad format. The game works wherever a link works, and its end card opens a WhatsApp chat with the product and coupon already written. How it works. Six steps with one gate. Muse Spark Open acts as director: it watches the video, finds the product, brand colours, offer, mood and language, picks one of our fixed game templates, and writes the game’s config as JSON. SAM 3.1 cuts the product out of key frames as clean sprites. A fixed builder compiles the config into a single HTML file under 2 MB. [CONFIRM: Muse Glimmer / Spark Open] plays every game in a headless browser inside a no-network Modal Sandbox and checks 13 gates, including finish time, winnability, offer correctness, call-to-action and fit on small screens. A failed gate goes back to the director with a screenshot, and the game is rebuilt and retested for up to three rounds. Models read and propose, and code decides pass or fail. Safety and honesty. Shops confirm they own the video, original music is muted, prizes are coupons and never cash, and text inside a video can’t change the instructions. Prices come only from the owner. Open weights. Spark Open runs on Baseten and SAM 3.1 on Modal.