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Marketing Studio XR

Built at Meta Global AI Developer Hackathon · Oct 26, 2026 · Remote

Marketing Studio XR — Demo video

Marketing Studio XR is a mixed-reality marketing team inside a Meta Quest 3 headset. Small businesses and solo creators can't afford photographers, copywriters, video editors and ad managers. With Marketing Studio XR, the user wears the headset, looks at a real product, takes photos, and the studio does the rest: Muse Spark reads the photos and writes the campaign idea, copy and shot list; Muse Image generates the campaign visuals; the same photos become a short cinematic product video; and everything can be published to Instagram (carousel, Reel, Story) and prepared as a paused Meta ad with preview, all through Meta platform APIs. Nothing is published or spent without the user's confirmation. One person, one headset, a complete campaign: no cameras, no crew, no editing software. Vision: this version runs as a WebXR app on Meta Quest 3/3S to push the programming to the limit. The same pipeline (photos, Muse Spark, Muse Image, video, Meta APIs) can be brought to Meta glasses with a display and to a phone version; only the way the photo is taken and the step-by-step flow change. In the future we will all have this capability on lighter, more portable glasses, with the same technology.

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