Luxury hospitality is booming, with Ritz, Marriott, and others betting big on branded residences and timeshares. Yet booking still feels like 2005: static forms, no context, and concierge stuck in email. Spotlight Concierge changes that. Guests select dates, building, floor, and apartment, then an AI concierge personalizes the journey: suggesting up relevant services, capturing custom requests, and rewarding engagement with surprises like complimentary champagne. It makes digital booking feel like true hospitality. With branded residences projected to reach $70B+ by 2031 at 11-16% annual growth, and services already driving 10–15% of hotel revenue, Spotlight helps operators capture that upside by turning lost upsell moments into real value while giving guests the VIP experience they expect.
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