# focusgroup.ai

- **Event:** [Zero to Agent: Vercel x Deepmind Hackathon NYC](https://cerebralvalley.ai/e/zero-to-agent-nyc)
- **When:** Sat, Mar 21 at 9:00 AM – 10:00 PM (EDT)
- **Where:** 220 W 26th St, New York, NY
- **Team:** [Henry He](https://cerebralvalley.ai/u/handehehehe)
- **GitHub:** https://github.com/Henryhehe/focusgroup.ai/tree/main
- **Demo video:** https://youtu.be/kkzar54FejE
- **Gallery:** https://cerebralvalley.ai/e/zero-to-agent-nyc/hackathon/gallery
- **Page:** https://cerebralvalley.ai/e/zero-to-agent-nyc/hackathon/gallery/6

https://focusgroup-ai.vercel.app/

focusgroup.ai is an AI-powered reactive marketing platform that helps consumer brands turn live cultural moments into launch-ready campaigns in minutes.

Brands constantly miss timely opportunities because reacting to breaking sports, entertainment, or culture moments usually requires too many manual steps: finding the story, drafting creative, choosing the right product, reviewing for audience fit, checking risk, building channel-ready content, and deciding who to send it to. By the time that process is done, the moment is gone.

focusgroup.ai solves that by compressing the entire workflow into one system. A brand can paste a live news story or select a trending headline, choose the brand line they want to promote, and instantly generate multiple campaign directions tied to the actual story context. The system then runs a built-in AI focus group with distinct audience segments, scores the concept, rewrites the draft from feedback, generates creative assets, previews the final campaign as a branded email, auto-selects audience segments, and sends the campaign.

This turns reactive marketing from a slow creative bottleneck into a fast testing loop. Instead of guessing what might work, brands can validate message quality, product fit, and audience response before committing larger budget.

What It Does

Pulls in live or fallback news/trend stories
Reads the article context and generates campaign concepts
Matches the campaign to a real product catalog
Runs AI audience review with segmented focus-group personas
Rewrites content based on feedback to improve performance
Generates branded creative and email-ready campaign output
Selects likely audience segments for launch
Simulates measurable outcomes like opens, clicks, and conversions

What Problem It Solves
Modern brands need to move at internet speed, but their workflow does not. Creative teams, marketers, legal reviewers, and channel owners all slow down the process. focusgroup.ai gives brands a way to react quickly without losing message quality, product relevance, or audience targeting. It is especially useful for consumer brands in beauty, sports, fashion, snacks, and entertainment-adjacent categories where timing directly affects campaign performance.

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Markdown version of https://cerebralvalley.ai/e/zero-to-agent-nyc/hackathon/gallery/6. Site index for agents: https://cerebralvalley.ai/llms.txt · full text: https://cerebralvalley.ai/llms-full.txt