# Talla

- **Event:** [Meta Global AI Developer Hackathon](https://cerebralvalley.ai/e/meta-ai-developer-hackathon)
- **When:** Oct 26, 12:00 PM – Nov 4, 9:00 PM (EST)
- **Where:** Online
- **Team:** [Joshua Akintayo](https://cerebralvalley.ai/u/Femi_ML)
- **GitHub:** https://github.com/AnalystFemi/talla
- **Demo video:** https://youtu.be/fvIy13NI5eM
- **Gallery:** https://cerebralvalley.ai/e/meta-ai-developer-hackathon/hackathon/gallery
- **Page:** https://cerebralvalley.ai/e/meta-ai-developer-hackathon/hackathon/gallery/1075

Talla (Hausa for "advertisement") turns any product into a researched, storyboarded, lip-synced UGC video advert in Pidgin, Yoruba, Hausa, Igbo or Nigerian English.

Nigerian small businesses sell through WhatsApp, Instagram and TikTok. What converts there is UGC: a real-looking person talking to camera in the language the customer actually speaks. Creators are slow and expensive for these sellers. Most AI video tools only speak English, and translated scripts lose the slang and rhythm that make an advert land.

Talla is an AI team. It researches the product and audience (pain points, objections, hooks), storyboards the advert scene by scene, and writes the script natively, with an English line under each one. It casts one of four fictional creators with matching Nigerian voices, then voices, lip-syncs and stitches a 1080x1920 vertical film with burned-in captions. It verifies the spoken audio against the script and writes the post caption. Every project and film is saved and reloads from History at no cost.

Live Studio: https://usetalla.pages.dev. The free judge path: Start creating → Try a sample product → Research → Storyboard → Script, then History to watch a finished film.

## More from Meta Global AI Developer Hackathon

- [Creative Director Agent](https://cerebralvalley.ai/e/meta-ai-developer-hackathon/hackathon/gallery/1072)
- [Scholee](https://cerebralvalley.ai/e/meta-ai-developer-hackathon/hackathon/gallery/1073)
- [SiliconShield](https://cerebralvalley.ai/e/meta-ai-developer-hackathon/hackathon/gallery/1074)
- [Opportunity-Compass](https://cerebralvalley.ai/e/meta-ai-developer-hackathon/hackathon/gallery/1076)
- [SafePath AI](https://cerebralvalley.ai/e/meta-ai-developer-hackathon/hackathon/gallery/1077)
- [Repair Proof](https://cerebralvalley.ai/e/meta-ai-developer-hackathon/hackathon/gallery/1078)

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