# Creative Director Agent

- **Event:** [Meta Global AI Developer Hackathon](https://cerebralvalley.ai/e/meta-ai-developer-hackathon)
- **When:** Oct 26, 12:00 PM – Nov 4, 9:00 PM (EST)
- **Where:** Online
- **Team:** [Diarmuid Fleming](https://cerebralvalley.ai/u/Diarm10)
- **GitHub:** https://github.com/Diarm10/creative-director-agent-hackathon
- **Demo video:** https://youtu.be/PCKHdWz-gIQ
- **Gallery:** https://cerebralvalley.ai/e/meta-ai-developer-hackathon/hackathon/gallery
- **Page:** https://cerebralvalley.ai/e/meta-ai-developer-hackathon/hackathon/gallery/1072

Creative Director Agent: Turns a messy product catalogue into clean, true, human-approved ads in minutes.

Upload up to 12 product photos. The agent checks each photo first and holds back the ones it cannot use well (busy backgrounds, several products in one shot, people). For the rest, it cuts out the product with SAM 3.1, plans the ad with Muse Spark, builds artwork with Muse Image, and scores each ad with a separate reviewing model. You pick a Look (such as Loud Poster or Magazine Cover), a campaign theme (such as Christmas) and an effect, and the whole campaign is redrawn in seconds. A person approves every ad before it is exported.

Why it matters: Small sellers have bad photos and thin descriptions. Generic AI ad tools invent claims or just describe the product back at the buyer. This tool only states facts the seller gave it, and rejects claim words such as "warm" or "lasts" unless they are in those facts.

Speed: A five-ad campaign takes about five minutes. Changing a Look or adding an effect redraws the ads in 5 to 12 seconds with no model call.

What is new vs pre-existing: Firepack, my live CRM product, existed before kickoff, along with early drafts of a Meta API client, a SAM wrapper, smoke scripts and a first agent loop. None of those files were copied. Everything in the public repo was written between 26 Oct and 4 Nov 2026: catalogue mode, photo check, Looks, themes, effects, copy rules and validators, quality scoring, redraw, and the MCP server.

Challenges: Making the copy honest. The model never writes the small print, and validators reject filler and claim words.

What's next: Event posters and promo graphics, brand kits with approved and banned claims, and a human feedback loop on critic scores.

Judges: the live demo access code is cda--pLVwoRgVaV_. Please run the Demo set once. Every run is paid for by me personally.

Live app: https://creative-director-agent.vercel.app

## More from Meta Global AI Developer Hackathon

- [VariantCut](https://cerebralvalley.ai/e/meta-ai-developer-hackathon/hackathon/gallery/1069)
- [BlackboxAI](https://cerebralvalley.ai/e/meta-ai-developer-hackathon/hackathon/gallery/1070)
- [Manual for Anything](https://cerebralvalley.ai/e/meta-ai-developer-hackathon/hackathon/gallery/1071)
- [Scholee](https://cerebralvalley.ai/e/meta-ai-developer-hackathon/hackathon/gallery/1073)
- [SiliconShield](https://cerebralvalley.ai/e/meta-ai-developer-hackathon/hackathon/gallery/1074)
- [Talla](https://cerebralvalley.ai/e/meta-ai-developer-hackathon/hackathon/gallery/1075)

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Markdown version of https://cerebralvalley.ai/e/meta-ai-developer-hackathon/hackathon/gallery/1072. Site index for agents: https://cerebralvalley.ai/llms.txt · full text: https://cerebralvalley.ai/llms-full.txt