# Fernando Leyra

- **Event:** [Built with Opus 4.7: a Claude Code hackathon](https://cerebralvalley.ai/e/built-with-4-7-hackathon)
- **When:** Apr 21 at 12:00 PM – Apr 27 at 2:00 AM (EDT)
- **Where:** Online
- **Team:** [Fernando Leyra](https://cerebralvalley.ai/u/leyra)
- **GitHub:** https://github.com/fernandoleyra/clearly
- **Demo video:** https://www.youtube.com/watch?v=knZUoortIAc
- **Gallery:** https://cerebralvalley.ai/e/built-with-4-7-hackathon/hackathon/gallery
- **Page:** https://cerebralvalley.ai/e/built-with-4-7-hackathon/hackathon/gallery/155

Have you ever left a meeting thinking: Did I understand that right? Are we about to build the wrong thing? And then carried that uncertainty into the work?

That feeling exists everywhere, but in advertising agencies it compounds fast. Strategy, creative, account, and client voices all collide in the same room. Small misalignments turn into expensive revisions.

Today, the industry average is five revision rounds per approved idea, up from three in 2007. Communication has not improved. It has become noisier. The hidden costs show up as burnout, team turnover, and a gradual loss of confidence in creative judgment.

We fix the problem at its source: the briefing meetings.

Our system turns meetings into structured, reliable decision environments for creative teams. By the time the room clears:

* The brief is clearly defined and signed off
* Client and team conflicts are captured instead of buried
* Open questions are visible across strategy, creative, and account
* Every decision is documented and traceable

The impact is immediate and measurable for agencies:

* About 30 hours saved per project
* Around $4,500 recovered per project
* Roughly $225,000 annually for a 15-person agency

But the real shift is human, and this is where agencies feel it most:

* The work after the meeting becomes execution, not interpretation
* Fewer rewrites between client and creative
* Calmer rounds, sharper ideas
* Less friction between departments
* Less weekend anxiety before deadlines

At the core, the model is not the product. It is a commodity.
The real value is in the orchestration layer: how prompts are designed, how conversations are structured, and how decisions are captured in a high-stakes creative environment.

That is what makes this system trustworthy for agencies, so teams can focus on creating great work instead of debating what the meeting meant.

web deploy @ https://clearly.chat/

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